SVN started as Simply Native in 2012. Rebranded in January 2020, SVN features handmade jewelry incorporating upcycled plastic.

Fragments of discarded plastic are used in every piece – a visual representation of the endless life cycle of plastic.

A key goal of SVN is to raise awareness of single-use plastic and mindful consumption. All content created through SVN is made with the hope of inspiring others to reduce plastic consumption, be mindful of the short lifespan of every day items, and realize the power that purchases and lifestyles has on the environment.

To further support the local environment and community, a portion of profits is donated to the local nonprofit organization, Sustainable Coastlines Hawaii.